RLH Construction Breaks Ground on New Audi Daytona Dealership in Partnership with Holler-Classic Automotive Group

RLH Construction is proud to announce the groundbreaking of the new Audi Daytona dealership—an exciting addition to the growing automotive corridor along North Tomoka Farms Road in Daytona Beach, Florida. Developed by the Holler-Classic Family of Dealerships, this state-of-the-art two-story facility marks the company’s first dealership in Volusia County and its twelfth location across Central Florida.

The project officially began construction this year and is expected to open in summer 2026, bringing new jobs, investment, and energy to one of Daytona’s fastest-growing commercial districts.

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🚗 A Major Milestone for Holler-Classic & Central Florida’s Automotive Landscape

Located at 751 N. Tomoka Farms Road, directly across from Subaru of Daytona and multiple dealerships, the new Audi Daytona represents a key strategic expansion for Holler-Classic. The site was originally purchased in 2013 for nearly $3 million, with the new construction valued at approximately $10 million.

This dealership will be Holler-Classic’s second Audi location—joining Audi North Orlando in Sanford—and reflects the group’s continued growth across Central Florida, from Polk County to Orlando and now Volusia County.

“North Tomoka Avenue has become a central location for luxury car store locations,” said Lori Booker, spokesperson for Holler-Classic.
“We’re confident the Daytona Beach and Volusia market will embrace Holler-Classic’s respectful way of doing business.”

🏗️ About the Project: A Modern, High-Performance Dealership Experience

The Audi Daytona project is being delivered in two phases, designed to accommodate both luxury sales and state-of-the-art service operations.

Project Highlights

• ~40,000-square-foot two-story dealership
• Located on 17+ acres
• High-end Audi showroom
• Full-service automotive center
• Expansive sales lot
• Stormwater management systems
• Significant on-site parking capacity

The engineering and design team, Zev Cohen & Associates, brings extensive automotive development experience—having worked on other major dealership projects in the Daytona area, including CarMax.

With RLH Construction serving as the general contractor, this dealership is being built to the highest standards of craftsmanship, precision, and luxury brand requirements.

🌱 A Growing Dealership Corridor in Daytona Beach

The North Tomoka Farms Road corridor has rapidly emerged as Daytona’s premier destination for high-end automotive retail. Audi Daytona’s groundbreaking represents yet another step toward transforming the area into a thriving hub for luxury brands.

As Holler-Classic expands into Volusia County, the company remains committed to strengthening the regional economy and supporting community growth through job creation and investment.

“The Holler family carefully plans each expansion, bringing jobs and opportunities to locations throughout Central Florida,” Booker added.
“There’s a reason the company has grown steadily, keeping its promises not only to customers, but to associates as well.”

🛠️ RLH Construction: Trusted Partner for Automotive Excellence

RLH Construction is honored to partner with Holler-Classic on this milestone project. Our team brings deep expertise in:

• Dealership construction
• Luxury automotive brand standards
• Complex site development
• Multi-phase commercial projects
• High-performance building specifications

With a commitment to quality and precision, RLH Construction is helping deliver a flagship facility that reflects Audi’s global brand identity and provides Daytona Beach with a world-class automotive destination.

🎉 Looking Ahead

As construction progresses through 2025 and into early 2026, RLH Construction will continue delivering updates as the dealership begins to take shape. When it opens next summer, Audi Daytona will stand as a symbol of reinvestment, innovation, and regional growth.

We are proud to help bring this exciting new chapter to life for Holler-Classic, Audi, and the Daytona Beach community.